Thoughts
Bridging reality and imagination with my words
2 min readAsian Design – From Mandalas to Material Design Meritocracy
Material, HIG and Fluent all speak one design language. From the Bauhaus to the mandala: who calls a pattern “busy”, and who built the scale it is judged by.
3 min readThe Hidden Drama Behind Every Purchase Decision.
Nobody buys a POS system to print bills. What people are really deciding when they buy, how emotion and logic split the work, and what that asks of design.
2 min readExploring the depths of product design
Don Norman’s three levels — visceral, behavioural, reflective — put to work on the things you actually buy, and why a product that only looks good loses.
3 min readFrom Designer to Effective Leader: My Journey in the World of UX
What changed between mid-level designer in 2013 and leading a team: where the authority actually sits, where the time goes, and which parts stop being your job.
2 min readIf It’s Not Broken, Don’t Fix This: The Timeless Design of BIC Cristal Pens
The BIC Cristal has not changed since 1950 and still sells 20 million a day. The four reasons that design holds, and what a designer should take from them.